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Product launch: Developer API
Project Type
Product launch
Date
April 2023
Work:
- Platform mapping & taxonomy
- Product naming
- Sector-agnostic positioning
- Vertical-specific GTM launch strategy
- Asset creation (deck, one-pager, landing page)
- Internal launch enablement
Results:
As part of both a new markets strategy and a new capability launch, Signal AI needed to redevelop and relaunch its API positioning and GTM strategy. Signal had previously struggled to sell its API product due to an unclear value proposition, untested pricing, and inconsistent naming.
I led a team of five to redevelop and launch the API product as an enterprise grade developer tool providing a vertical-agnostic access point to Signal AI’s core technology, enabling a wide range of solutions that were vertical-specific and business leader-targeted.
By developing clarity around the API’s role within Signal AI’s broader offering, our team was able to build confidence among commercial teams selling a broad set of solutions and to develop positioning for more specific personas, leading to a 80% increase in new vertical sales in three months.
